The blog barely got any traffic, but Trump's senior aide says the shutdown is a precursor to something big on the way.
When former president Donald Trump was banned from using large social media platforms like Facebook and Twitter, he decided to come out with his own personal stage to put out the many, many things he has to say to the world.
Back in March, Trump's spokesperson, Jason Miller, spoke to Fox News about Trump's new platform with great pomp and declared: "We’re going to see President Trump returning to social media in probably about two or three months here with his own platform... this is something that I think will be the hottest ticket in social media, it’s going to completely redefine the game, and everybody is going to be waiting and watching to see what exactly President Trump does. But it will be his own platform..."
And so, as promised, Trump did launch his own mouthpiece in the form of a blog called "From the Desk of Donald J. Trump."
It’s a blog— Bradley P. Moss (@BradMossEsq) May 4, 2021
Trump launches new communications platform months after Twitter, Facebook ban | Fox News https://t.co/9sw4pVKS5U
The webpage was initially pitched as Trump's big return to social media and cost a few thousand dollars to be put together. Then, in the month of May 2021, the blog went up in full glory and turned into a page where Trump shared his personal statements. But the blog's lifespan was so short-lived, it barely lasted a month since its launch. In June, the blog was shut down and Miller confirmed to CNBC that it "will not be returning."
"It was just auxiliary to the broader efforts we have and are working on," Miller added. While talking about what the broader efforts might be, Miller said he is "hoping to have more information" and said, "I do not have a precise awareness of timing."
Trump ends blog after 29 days, infuriated by measly readership https://t.co/9wVRVWz7gh— The Washington Post (@washingtonpost) June 2, 2021
Trump, who loved being the media's center of attention while he was president, is certainly trying his best to stay relevant during these times. According to The Washington Post, online conversations about Trump are at a five-year-low, even though he is one of the Republican Party's biggest faces. In the past, Trump has boasted about how he can effortlessly grab the attention of people online; however, his blog barely attracted any readership while it was running. His posts on the blog were written in his signature social media style—long rambles posted several times a day. But this, too, wasn't enough to bring readers to his blog.
After hearing about the low readership on his website, Trump reportedly became frustrated and was worried about looking irrelevant, as reported by The New York Times.
Another Trump failure. After just 29 days, Trump shuts down his “revolutionary social media platform” (it was a blog) “From the Desk of Donald J. Trump”. It was a complete flop, with his “statements” getting nearly zero traction. He continues his slide into irrelevancy. pic.twitter.com/llFMY3UJqy— Mike Sington (@MikeSington) June 2, 2021
Earlier, the former president also tried to downplay the blog's purpose and said in a statement: "This is meant to be a temporary way of getting my thoughts and ideas out to the public without the Fake News spin, but the website is not a 'platform.' It is merely a way of communicating until I decide on what the future will be for the choice or establishment of a platform."
Now, is the shutdown really a precursor to something more for Trump to get his foot in the door of social media? His senior aide, Miller, says it is.
Yes, actually, it is. Stay tuned! https://t.co/USKGvVXe2f— Jason Miller (@JasonMillerinDC) June 2, 2021
Cover image source: Getty Images | Photo by Justin Sullivan