The campaign was created by Veterans United Home Loans, who wanted to do more than just say "thank you" this year on Veterans Day.
A simple "Thank you" means so much to the brave veterans who have given so much for the country. But this year, the lives of several veterans were changed by all the many Thank You's that were offered to them on social media.
In honor of Veterans Day, Veterans United Home Loans revealed that they were launching a special campaign called 'Make It Mean More.' They knew that people across the country would be showing their gratitude for the veterans on November 11. And so, the company decided to count every single tweet that said, "thank you for your service" and donate $25 for each tweet. The money raised would then be used to pay off the home loans of the well-deserving individuals who served the country, according to Good News Network.
After the "thank you" messages started pouring in on Twitter, several veterans were surprised to find out that their mortgages had been paid off, lifting a huge weight off their shoulders.
We've been turning every "thank you for your service" tweet on #VeteransDay into $25 toward paying off Veterans' homes! Watch us surprise these deserving #Veterans with help from our friends @GarySinise, @JoeMantegna, @iamjrmartinez, @RobertIrvine & more: https://t.co/uuoQSdjXJE pic.twitter.com/ODZab4Cgh4— Veterans United (@veteransunited) November 11, 2020
Helping the company surprise these veterans were actors such as Gary Sinise, J.R. Martinez, and Joe Mantegna who are known for working and advocating for the welfare of veterans. An emotional video shows Sinise revealing the big news to a Navy veteran and single father of four, Bill Day.
"I get to be the messenger to tell you that you're gonna get your entire mortgage and your loan paid off by Veterans United," Sinise told the veteran, as quoted by People. "You're not gonna have to worry about any of that."
Bill Day was moved to tears and spoke about what a big difference this makes in his life. "My son is... severely autistic and we're having so many issues that this is gonna just help," Day said. "It's gonna help a lot."
Actor, Joe Mantegna also had the honor of letting veteran, Ryan, and his wife, Stefani know that their mortgage had also been paid off. "They’ve been praying the quiet house they found would be their forever home. Today, Joe Mantegna let them know we helped make those prayers come true," Veterans United Home Loans wrote on Facebook.
As the happy couple shed tears of joy, Joe Mantegna also cried along with them in the emotional moment.
A page on the Veterans United Home Loans' website said, "This Veterans Day, every time someone tweeted, 'Thank you for your service,' we backed up their words with $25 to pay off Veterans homes." The website also shows the number of tweets that have been counted, and nearly 90,950 tweets have thanked the veterans, leading to more than $2,273,500 being raised. The company revealed that the home loans of 11 veterans have been paid out in full. And the emotional reactions of these veterans were captured on camera.
What you all have done on #VeteransDay is nothing short of amazing! 🤩 By midnight, 90,943 tweets thanked #Veterans for their service, raising $2,273,575 to pay off Veterans' homes! 🏠🇺🇸 We encourage everyone to watch Veterans receiving the news: https://t.co/iRQw3bfdd9— Veterans United (@veteransunited) November 12, 2020
Apart from paying off the home loans of veterans, Veterans United Home Loans also urged people to do more than thanking them on Veterans Day by donating to organizations like the Veterans Community Project, Homes For Our Troops, and the Gary Sinise Foundation.